Expertise
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In collaboration with executive stakeholders, I outline the target audience, goals, objectives, and strategies of their marketing efforts.
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Creating a framework to help clients position and promote their brand clearly and cohesively in the minds of the target audience.
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Developing a set of activities to meet marketing goals.
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Analyzing research and marketing data to gain knowledge and improve strategies and campaigns.
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Strategically managing the financial resources that support marketing activity.
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Guiding and empowering your marketing team with confidence, passion, and approachability.
Experience
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Client Experience
Procter & Gamble
IBM
FlightSafety
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Agency Experience
J. Walter Thompson (WPP)
22 Squared
Moxie (Publicis)
Resource/Ammirati