My Approach

StraightTalk Strategy™ 

I believe in a straightforward approach to marketing strategy, which I call StraightTalk Strategy™. Grounded in simplicity and clarity, this approach ensures that senior leaders can easily understand and implement their marketing plans for tangible results. My strategies are communicated in regular language, avoiding jargon and complexity, fostering alignment and trust within your organization.

How it works

Start where you are

Before we dive into strategies, I sit down with your team to understand your current situation—identifying strengths and facing challenges head-on. This ensures any strategy we develop is custom-fit to your specific needs and goals. It’s about crafting a path forward that’s rooted in your reality, aiming for real results.

Utilize existing resources

I believe in making the most of what you already have. That's why I start by leveraging your current assets and programs before considering the introduction of new tools and capabilities. This approach maximizes efficiency and minimizes unnecessary expenses.

Grow from the center

My inside-out approach to the marketing funnel begins at the purchase stage and works outward, focusing first on areas that will have the most immediate impact on revenue.

Clear and concise outputs

Strategies are communicated in regular language, avoiding jargon and complexity. I strive to keep plans as concise as possible, ensuring that they are easy to understand and implement by your team. This clear communication fosters alignment and empowers your team to execute the strategy effectively.

Focus on leading indicators

Instead of drowning in data, I focus on identifying key metrics that truly drive business impact, enabling real-time data-driven decisions to optimize performance

Empower your team

I don't just deliver strategies—I empower your team to execute them with confidence and competence. Through skills-building, coaching sessions, and ongoing support, I help grow your team's capabilities and empower them to take ownership of the strategy. I also introduce them to external partners and tools as needed, seamlessly integrating them into your team for maximum impact.

The Process

You're probably familiar with the standard strategic process in marketing. It provides a solid framework, and I rely on the same key steps. What sets my process apart is the collaborative way I approach each step and the simple and actionable outputs. I believe in taking this familiar process and infusing it with simplicity, creativity, and practicality to drive better outcomes for clients.

Process Steps

  • Before we dive into strategy, let's take the time to get to know each other and understand your unique challenges. This initial phase allows us to build a strong foundation for our collaboration and ensures we're aligned on expectations.

  • During our audit phase, I'll conduct a thorough assessment of your current marketing efforts. This includes evaluating your existing assets, sales process, and the capabilities of your marketing team. By gaining insight into your current state, we can identify areas for improvement and develop strategies tailored to your needs.

  • Your strategic plan serves as our roadmap for success. I'll break down complex elements such as customer profiles and quarterly objectives into simple, easy-to-understand terms. This ensures clarity and alignment as we move forward with implementation.

  • Execution is where the magic happens. Through focused strategy sessions, working sprints, and regular review meetings, I'll provide direction and accountability for the successful implementation of your marketing initiatives. Our collaborative approach ensures that we're all working towards common goals.

  • Continuous optimization is key to our long-term success. Together, we'll monitor performance, test new approaches, and scale successful initiatives. By systemizing processes and conducting regular planning sessions, we'll ensure that your marketing efforts evolve and grow in alignment with your business objectives.