Simplified Strategies, Real Impact

Welcome to the world of marketing made simple, where the results are real and the strategies are clear as day. I'm Erika Purcell, your trusted partner for all things marketing.

I understand why CEOs are often skeptical about marketing. They are used to seeing complex plans, unsupported recommendations, and strategies misaligned with business goals. With more than 25 years of leadership experience in marketing, I've developed a unique approach that addresses these very concerns. By cutting through the noise and eliminating fluff, I specialize in simplifying the complexities of modern marketing into clear, actionable strategies that are directly tied to business objectives and measurable outcomes.

I'm here to make your life, and your marketing, easier. I'll help you cut through the confusion and get real results, supporting you every step of the way and tailoring strategies to fit your unique needs and goals.

If you're frustrated with marketing that doesn't deliver and eager for strategies that produce tangible results, then you're in the right place.

Fractional CMO

Erika Purcell

Why me?

As a Fractional Chief Marketing Advisor, I provide executive-level guidance on a part-time basis, allowing CEOs to access high-level strategic support without the commitment of a full-time hire. My flexible arrangement empowers internal teams to drive growth and make an impact in their industry quickly and efficiently.

Scaled Leadership

You can't afford to hit pause while you develop a detailed annual marketing plan. By focusing on the immediate quarter instead of a full-blown annual plan, I shorten the time to value and enable faster learning and iteration. My agile approach ensures that you can adapt to changes in the market and optimize your strategies for maximum impact.

Agile Approach

I understand that complex strategies often lead to poor execution. That's why I believe in keeping things simple, clear, and concise. My strategies are tailored to your resources, capabilities, and objectives, ensuring they can be easily adopted, owned, and executed by your team. CEOs appreciate my focus on simplicity and clarity, aligning with their preference for tangible, measurable outcomes.

Simplified Strategy

Unlike in-house CMOs who may take months to onboard, I move quickly. My fresh perspective and unbiased approach allow me to focus entirely on delivering results from day one. CEOs can trust in my ability to drive revenue growth and impact without unnecessary delays.

Faster Results

What they say.

  • "Erika is tireless in her pursuit to gain a deep and meaningful understanding of consumers and why they make the decisions they do. Her drive to guide work, make it better, smarter and more effective is unmatched.

    Erin Lovett, VP Marketing and Strategy

  • “I was consistently impressed with her ability to prioritize, keep a large team focused on each key milestone, and partner with agency and internal teams to steer the ship.”

    Jessica Padula, VP Sustainability

  • "Erika makes me look smarter and my work look better. I’ve learned a tremendous amount from her during our brief tenure together. She is a friend and ally to the entire leadership team and particularly to the work we all create."

    Russ Keska, AVP Creative Director

  • "Erika is extremely strong at strategic and creative thinking. She is able to quickly understand complex business situations and formulate a comprehensive strategic approach and execution plan to solve the problem in a simple way. Erika is also extremely collaborative with a can-do attitude - an asset to each of her teams!"

    Katie Ceclan, Vice President (VP) / General Manager (GM)

  • "Besides being a joy to work with, Erika is a take-charge person who is able to present creative ideas and communicate the benefits. Erika is great in prioritizing the necessary work to be done on multiple projects and meet the deadline. She is a team player and would make a great asset to any organization.”

    Pegah Hazrati, Regional Vice President - Product Supply-Operation

  • “Erika simply makes everyone around her better. She is not only incredibly smart and strategic, but she is a fantastic collaborator. People love working with Erika because she brings new and exciting insights and thinking to the team as well as an infectious attitude and personality.”

    John Evans, Corporate Strategy, M&A, Management Consulting